Fast Mary’s is a Bloody Mary enhancer…a spicemix, created by Wendi Winkler, a chemist turned bartender. (Face it, alcohol is much more fun than Aluminum.) When added to tomato juice, it makes the perfect Bloody Mary. So perfect, it was used in most restaurants in Minneapolis, her home city. But once Covid hit, nobody was going to bars and everyone was making drinks at home…and lots of them. In fact drinking was the national sport of 2020 and this social campaign of shoppable posts made Fast Mary’s the mascot. Switching from restaurants to home kept the business afloat and brought a bevy of new followers and drinkers to the Fast Mary’s family.

All the work was done pro bono, in partnership with The Art of Good.